McCafé is a coffee-house-style food and beverage chain, owned by McDonald's perfect for any time of day. The first McCafe opened as a corporate store in Melbourne now coffee drinks and smoothies are served to 25 million customers daily.
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Credits:
Leo Van Korzycki – Creative & Art Direction, Design
Greg Szmurlo – Senior writer
McCafé cup with fortune its a concept where massaging of fortune is connected to promotion elements, this can be done not only with special design cup sleeves but with thermochromic printing or QR codes and McCafé app.
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McCafé - fortune cup concept
Limited edition cup ( good morning NYC ) for McCafé was designed to include icons and architecture elements and keep the sophisticated but playful and positive character of the brand and city.
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McCafé - Good morning NYC
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LEO VAN KORZYCKI
Creative Director
LEO VAN KORZYCKI
Creative Director
2020
2020
2020