In 2007 I was introduced to the team working on the CocaCola brand with the main focus on DietCoke we create some awesome companies including Red Dress and Style Series! I help reimagine brant and move to a more sophisticated place all under the one umbrella.
STAY EXTRAORDINARY
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Credits:
Leo Van Korzycki – Art Direction, Design
In 2008 Diet Coke with The Heart Truth start supporting and promoting the women's heart health this how the Red Dress program began. In this grate cause lot of celebrities, wane give support, and the program has grown into every year repeating event. The digital arena was not only the anchor for the initiative but it also expanded the offline tv and Print communication and linked the in-store efforts to integrate the overall campaign for maximum impact.
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DietCoke - Red Dress
IMC2
Diet Coke deployed a never been done before, ground-breaking, fully- integrated digital OOH execution to drive buzz and excitement amongst its target demographic. “Style Series presented by Diet Coke”, is a multi-platform series featuring music performances, celebrity interviews and live designer collection showcases beamed live from Reuters Studio into banner ads, mobile phones, and two massive billboards overlooking Time Square in the heart of New York City.
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DietCoke - Style Series
IMC2
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LEO VAN KORZYCKI
Creative Director
LEO VAN KORZYCKI
Creative Director
2020
2020
2020