SPIRIT AIRLINES
Pitch work that felt more like a full-scale campaign launch. Our team developed a bold, unapologetic creative approach for Spirit Airlines — rooted in disruption, efficiency, and smart fun. The work covered everything from OOH and traditional media to experimental activations, brand design, iconography, and strategy development. Every element was crafted to reflect the airline’s no-nonsense, high-value DNA while standing out in a category full of sameness.
FLYING BEYOND
One of the most innovative proposals was the “Last Chance / Last Getaway” campaign — an open-seat auction platform that allowed travelers to bid on remaining seats starting at $0.99. It turned empty seats into opportunity, created buzz through gamified urgency, and reinforced Spirit’s bold promise of making air travel accessible to everyone.
