Methodist

My task was to create a strong visual identity that brought every element together under one cohesive umbrella. Starting with a deep dive into their logo, I identified the center ribbon as a visual anchor that would unify the brand across all platforms. This ribbon shape became a signature divider, providing structure and continuity across visuals, photography, and all design elements. 

Brand Identity

I developed a complete brand guideline that brought clarity, consistency, and strength to Methodist’s visual presence.

Extraordinary 657

During my time on the Methodist account, I led the creation of 657 pieces, including six major campaigns and the award-winning Heart Truth brand ad. My work spanned 412 print productions—from mailers to large-scale signage—along with innovative digital assets and striking murals. Each project showcased a commitment to creativity and strategic excellence, elevating the brand’s presence across all channels.